A few months ago, I had a gig at one of my favorite clubs. Leading up to the gig, I did all the requisite promo; I blasted through social media, sent emails to my distribution list, posted on my website and made sure the date was listed on all the local music calendars. Despite my efforts, the turnout was abysmal. As any sensitive artist would do, I left the club that night feeling crestfallen. Although the band and…
