The Tao of the Bio

An artist bio is the narrative that leads people from your work– music, dance, painting or whatever– to you. It satisfies the natural curiosity that is aroused when people dig what you do. It helps fans and industry types get a better sense of who you are, where you’ve been and what you’re all about. Ideally, a great bio will highlight your accomplishments and also celebrate your unique humanity. Because I’ve worked on both the publicity and booking sides of the music business, I’ve read hundreds…

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